Our main goal is to change the face of the marijuana dispensary from the current model of being sort of like a hole in the wall down the street somewhere
Knowing how THC can affect the memory, (at least the short term) and the 1998 Olympics were quite some time ago… so no one could really blame you if you don’t remember who Ross was? Ross had the great fortune of competing in the first Winter Olympics to allow snowboarding as a sport. After achieving a lifetime’s goal of winning gold medal in the winter Olympics, at a sport he loved, he later found himself disqualified based on a blood test that came back as positive for THC. As anyone that has ever participated in the consumption of marijuana, in any of its many forms can tell you, this is not a performance enhancing substance. Regardless, the Olympic Committee had no options and he was automatically disqualified.
Well – fast forward 15 years and we see that Ross has established a new business model, the Olympic snowboarding champion Ross Rebagliati wants to hit gold again with plans to open a medical marijuana business and retail store in Whistler.
Rebagliati wants to sell medical marijuana and marijuana-related items through government-licensed franchises called “Ross’ Gold,” according to his business website.
He told CBC News on Wednesday that the business is jumping on changes to Canada’s medical marijuana laws. In December, Health Canada announced the government will no longer grow and distribute medical marijuana, allowing companies that pass strict rules to take over.
“Our main goal is to change the face of the marijuana dispensary from the current model of being sort of like a hole in the wall down the street somewhere,” he told CBC, adding that he envisions an environment similar to what Starbucks has created for its clients.
The first store, with a coffee shop and a doctor’s office to issue medical marijuana prescriptions, is planned for Whistler later this fall, followed by others in Toronto and Vancouver, reported The Province. Rebagliati says a dispensary would be in the back where minors are not allowed.
According to an online business plan, Ross’ Gold expects to bring in $5 million in revenue from retail sales and franchise fees, as well as $50 million in medical marijuana sales by the third year.