Environmentalism?

Are any of you environmentalists? Are you ecologically conscious, interested in sustainable living, or do you think the whole "green movement" has been blown wildly out of proportion, and that it isn't nearly as bad as the scientists say it is?

I'm really interested in recycling, composting, organic gardening, and green architecture like cob houses and greywater systems. I want to own a small organic farm in a few years and sell herbal products, specialty fruits/vegetables, goat cheese/milk, and free range eggs. Maybe even sell fruits and vegetables to chefs who want to use local organic foods in their menus.

What about y'all?

I feel that the problems have been misinterpreted to the American public. The problems and the solutions are not as simple as we are being led to believe. I try to do my part and influence those that I can to do theirs. I am aware that just by doing the right thing on the consumer level we can't even get close to solving the issues we are seeing.

I saw an argument on YouTube one day where this point was made:
There are three ways to deal with the green movement.
1. This is a problem and we do nothing about it we are all in big trouble.
2. There is a problem and we all go green and everyone cleans the planet then we have a chance.
3.There is no problem but we all "go green" and clean up our planet. Nothing changes but what have we lost by changing the way we treat our planet? Sure it costs a couple extra bucks but things are generally cleaner and life is a bit more clear.