My first experience with a marijuana edible came in the form of a home-baked cookie at an event in California a couple of years ago. I had already been given a very stern warning about not eating too much, so I ate a little bit, and nothing really happened. The next time however, a few months later, I had another delicious cookie and it put me out for the next 18 hours.
Needless to say, since then I have been skeptical of the consistency and the production of cannabis infused products. So when I came across an unassuming packet of sunflower seeds coated with cannabutter in Denver Colorado, my perspective on the subject changed entirely – and for the better. Not because of what was IN the package (although the product is fabulous, and to this day remains my favorite infused consumable), but because of what was written ON the package. The unique thing about this product’s label was that it actually enabled me to prepare for the experience. The package essentially read as follows:
“Consume ¼ of the package, wait 60 minutes, eat more if necessary. Try eating with yogurt, milk or other healthy food. Fat facilitates THC digestion and intensifies psychoactive effects. If you over ingest: drink water or tea, avoid eating fatty foods. Onset: 45-60 minutes after ingestion. Effect Duration: 4-10 hours. First Euphoric Peak: 2 hours. Second Euphoric Peak: 3-4 hours. Please Plan Accordingly.”
This brilliant text (and their delicious products) are produced by Denver-based edibles company, Julie’s Baked Goods – formerly known as Julie and Kate’s Baked Goods. In fact, Julie’s Baked Goods has been on the forefront of responsible edible consumer education from the beginning. Since their first sale in 2010, the company has been a model of proper labeling (even prior to the implementation of labeling laws in Colorado), constantly diligent about ensuring that the consumer is aware of what to expect from their impending experience. As you can see from the quote above, this includes information about the recommended consumption amount, the onset of the high, how long it might last, certain foods that can intensify the feeling and how to mitigate the negative effects of over ingestion. When Colorado implemented edible labeling laws, they didn’t have to change a thing.
What’s equally admirable about this company is that they’re as health conscious about their ingredients as they are about their labeling. The product line for Julie’s Baked Goods is geared toward “foodies” and health conscious consumers. It has turned out to be especially popular in Boulder, and among the senior crowd.
Each creation starts with clarified butter or coconut oil that is infused with specific strain of organically grown marijuana and is slowly heated to carefully extract every last bit of activated cannabinoids. They use only premium, all-natural ingredients for their gluten-free THC infused edibles. The company has nearly a half-dozen products made to perfection, including a fresh granola snack, a roasted Seed Mix – which took 1 year to develop, the Nutty Bite – which took 37 recipes to perfect, the Groovy Granola Bar and clarified cannabutter.
The founders built product testing into the budget of their business plan before they even opened – a practice that wasn’t terribly popular among other marijuana companies that popped up at the start of the decade. Julie’s Baked Goods are now on the shelves of over 125 marijuana stores across the state, including locations such as Preferred Organic Therapy in Denver, and The Farm in Boulder.
Their products are consistent, effective and fairly priced. That’s great for people with food restrictions and with Julie’s Baked Goods, there’s never any question about how much to take, what to expect and how to plan – it’s literally spelled out for you.
Julie’s Baked Goods is a proud new member of the NORML Business Network.