Author Eric Layland

Eric Layland has been a driving force in digital marketing since 1996. He currently is the founder and CEO of Canna Ventures. The firm specializes in data-driven brand development and marketing program management for growth-oriented firms. Canna Ventures utilizes advanced consumer research methodologies to uncover insights about what drives the cannabis consumer preferences for their client's brands. When not parked in front of a computer Eric likes to mountain bike and explore all that the Pacific Northwest as to offer.